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Affordable Fuel Injection – www.affordable-fuel-injection.com
Affordable fuel injection had several of their TBI and EFI fuel injection kits on hand at the show as well as an all new MPFI injection system that uses GM LS electronics for a wide variety of applications. Stay tuned for more information on these awesome affordable products.
  
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Be Cool – www.becool.com
Be Cool, purveyor of kick-ass cooling components has just released a new generation of engine coolant. This pre-mixed (ready to use) coolant offers extended usage (300K miles or 7 years) and protects your engine from extreme temperatures (-26 to +267 degrees F)! It’s phosphate free, non-toxic and compatible with all other coolant types. Also new for Be Cool is a direct-fit aluminum radiator for TJs offering the ease of bolt-in installation with a money-back guarantee if your coolant temperatures are not reduced by 20 degrees Fahrenheit.
  
 
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Bushwacker – www.bushwacker.com
The Bushwacker had a beautiful fully decked out new Jeep JK on display loaded with quite a few new products. Molded from Dura-flex 2000 TPO plastic, offering no drill install and strength far superior to ABS, the new fenders, rocker guards, corner guards, and hood deflectors for Jeep TJ’s and JK’s are sure to be a hit.
  
 
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Chrysler / Jeep – www.chrysler.com / www.jeep.com
Chrysler had a few really cool concept vehicles and super clean off road rigs on display this year. A real crowd pleaser was the Jeep JK on 40” tires with no lift; feast your eyes on the “Lower 40”.
  
  
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Crown Automotive – www.crownautomotive.com
Crown Automotive, a 45 year supplier of quality replacement parts for Jeep vehicles has a number of stand-out new products including a Corvette-based dual diaphragm master cylinder / power booster upgrade for CJs and a rear disc brake conversion kit for YJs, TJs, XJs and ZJs that uses OEM-style components from Jeep Grand Cherokees. Also new this year was an expanded set of speedometer gears for Jeep owners with tire size / gear set upgrades.
  
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Energy Suspension – www.energysuspension.com
New from Energy Suspension this year is a bushing kit for the Toyota 4Runner, FJCruiser and the Lexus LX470. Energy had a TJ chassis display showing all available products including coil spring isolators that add 1” lift and Zerk fitting equipped bushings.
  
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Flex-A-Lite – www.flex-a-lite.com
Keeping your rig cool rig is the name of the game at Flex-a-lite. On display was an all new dual fan upgrade for 73-86 Jeep CJ’s, Dodge Rams, and Toyota 4×4’s using S-blade technology offering the same efficiency with less noise. Also new this year was a heavy duty thermally controlled universal remote oil cooler.
  
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Ford – www.ford.com
Ford Motor Company not suffering from government buy out, was out in full force this year displaying the best of the past and the cutting edge vehicles of today. On display were both the new high tech F-150 Raptor now on sale, and a fully off road race prepped version of this awesome truck.
  
  
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Griffin Radiator – www.griffinrad.com
Griffin Thermal Products, widely recognized in the hot-rod world as a premier supplier of bolt-in and custom cooling products, is making a big push into the 4×4 and off-road market. This was evident with their sponsorship of the King of the Hammers competition and an off-road focused SEMA display. Griffin offers a wide range of heat-transfer products including radiators, oil coolers and intercoolers that are sure to keep your rig running and looking cool.
  
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Holley – www.holley.com
Holley is leading the way in fuel injection technology with their new Avenger EFI and HP EFI systems. The Avenger EFI system features self tuning technology, a hand held tuner, and plug and play simplicity, this system takes the guess work out of modern fuel injection systems. The new HP system and Dominator systems are custom tunable for the builder who needs to adjust all the parameters of the fuel system for high horsepower applications.
  
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Ididit Inc. – www.ididitinc.com
Steering you straight has always been the main focus of Ididit. We spied some incredibly well built and stunning steering columns and accessories for early and late model Jeeps, Chevy’s, Fords and many other 4-wheel drive rigs. If you’re looking for form and function in your steering system, check out Ididit.
  
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King Shocks – www.kingshocks.com
Billet aluminum for as far as the eye could see, or so it seemed. King manufactures more custom shocks than we have pages to explain. If you are in the market for anything from Baja 1000 proven triple bypass coil-over race shocks, to heavy duty applications for your RV chances are King has what you need.
  
  
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OMIX-ADA – www.omix-ada.com
OMIX-ADA, the parent company of Rugged Ridge Jeep accessories, Alloy performance drive-train products, Precision Gear and Outland Automotive truck accessories was on hand with products covering all OMIX brands. If you own a Jeep, the OMIX team has you covered from 1942 MBs to 2010 JKs. Their JK product catalog offers a wide range of upgrades to personalize your Jeep including laser modeled floor / slush mats, configurable front / rear bumpers (over 100 possible front bumper combinations) and a full set of bolt-on trail upgrades.
  
 
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ProComp Suspension - www.explorerprocomp.com
Pro Comp Suspension really surprised us with a well engineered and super strong JK kit featuring heavy duty rod ends, .250 wall link arms and high clearance brackets. If you are in the market for a super well built lift kit for your JK, check out the latest offerings from Pro Comp.
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ProComp Tires - www.procomptires.com
Pro Comp Tires was on hand with an impressive display of wheels and tires. New this year was a Cast Black (matte) finish available on all most all of their popular designs/sizes. Pro Comp brought out a wide selection of their high performance off-road ready tires.
  
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QA1 Precision products Inc. – www.qa1.net
QA1 had everything the custom suspension fabricator could ever need. heim joints the size of your head, high misalignment spacers, and an array of their new off road Rock Ends with an unprecedented 44-degrees of misalignment. Also on display were their Off Road Adventure series mono tube shock absorbers.
  
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Raceline Wheels – www.racelinewheels.com
Raceline introduced a handful of brand new beadlock wheels for 2009 SEMA show including the new Dragonfire wheels designed specifically for the side by side crowd. From fully polished billet aluminum to bear bones and super tough steel, Raceline never ceases to impress.
  
  
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Resilient Technologies – www.resilienttech.com
Resilient Technologies, a US military supplier has taken on the challenge of developing a fascinating, combat and roadside bomb resistant tire. While the exact details of the military requirements and Resilient Technologies tire design were kept from the civilian 4x4Review team we can tell you that this ingenious design, currently being finalized for the US military, is not a run flat. Rather, it is an airless design leveraging honey-comp shaped (hexagonal cells) cells to support the structure of the tire, weight of the vehicle and directional drive loads. The tire is capable of speeds up to 75 mph has been successfully tested on military Humvees, surviving large-caliber shots without slowing the vehicles progress. Future applications include all-terrain vehicles.
  
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Rock Slide Engineering – www.rockslideengineering.com
This new company has burst onto the off-road scene with beautiful and rugged new products. Their front and rear JK bumpers offer durability with high attention to detail, fit and finish. Their new Step Slider rock sliders add lower body armor with a convenient door-activated step. This electronically controlled step can be set-up to operate based on a door opening trigger or a manual over-ride for Jeeps without doors. SEMA recognized Rock Slide Engineering’s design accomplishments by awarding the 1st year SEMA attendee with the 2009 SEMA Global Media Award for their Tailgate Table product.
  
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Spal USA – www.spalusa.com
Spal offers a range of universal-fit cooling products as well as universal electric door lock and window lift components. New this year at the Spal booth was a dual fan controller offering 12-24V compatibility with soft-start fan control and the ability to vary the speed of the primary fan based on engine temperature.
  
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Yukon Gear – www.yukongear.com
Never ones to rest on their laurels, the folks at Yukon Axle & Gear stepped up in big way this year. Monster 38-spline axle shafts, pneumatic lockers, Dana 60 drive flanges, killer 9-inch carriers, drop-in lockers, and super stout u-joints stole the show. With a vast array of new locking differentials, Yukon has laid down the gauntlet on the old guard of the 4wd world. If you need it for your axle, chances are Yukon Axle and Gear has it.
  
  
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4x4Review Off Road Magazine
