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4X4REVIEW.COM - Offroad Magazine. 

By Mike Batchelor

 

SEMA 2005

(Click on any image to enlarge)

If you can screw, glue, nail, or duct tape something to your car , truck, SUV, ATV or HUMMV then it was probably on display somewhere at in Las Vegas at SEMA 2005. During the first four days of November over 2100 vendors crowded into the Las Vegas Convention Center to show off everything from hood scoops to exhaust pipes.

As hard as it was for us to give up a week of our exciting lives to spend a week in dreary, boring Las Vegas we somehow managed to muster the fortitude to pack our bags and head to Sin City. Remember that we did this for you, our valued readers. OK, in all honesty we did it for them (Photo at right).

The number of products on display at SEMA is simply mind boggling. Even after we limited ourselves to products of interest to our 4-wheeling audience we were still left with far too many products to cover in one article.

(You and I both know that the picture at right has nothing to do with 4WD vehicles but our editor hasn't figured that out yet. He hasn't even figured out that the vehicle in the picture doesn't even have four wheels!)


One of the first products we looked at was the Power Pup down loader from Bully Dog. The Power Pup allows you to download programs for your Cummins, DuraMax or Power Stroke powered truck so you can reprogram your Engine Control Unit (ECU) to extract more power. Depending on your vehicle you can dial in as much as and extra 230 HP and 470 ft-lbs of torque.

The Outlook Monitor (right) allows you to control your Bully Dog ECU programs on the fly. This handy little device mounts to your dash or A-pillar and gives you insight into various diagnostic and performance functions.

Bully Dog offers a unique Tri Before You Buy program. This program allows you stop by your local Bully Dog retailer and have your truck programmed for extra horsepower at no cost. After you have had a taste of the good life for a few days the ECU automatically reverts back to the factory original program and the power magically disappears. Like Cinderella's carriage at midnight your rig turns back into a pumpkin and you right back where you started. If your wife finds a glass slipper in your glove box, however, you are on your own!


Gorilla Axle was on hand to show off their ATV lift kits. Gorilla Axle will supply you with everything you need to lift your Honda, Yamaha or Polaris ATV as much as 6 inches. Since a taller ATV is also a less stable ATV the Gorilla kit also widens the track by 2-3 inches to improve stability.

As one might expect, the center piece of a Gorilla Axle lift-kit is a Gorilla Axle. Gorilla's Axles are proudly made in the USA out of 4340 chromoly and employ specially designed joints that survive the extreme angles necessary to achieve such a high lift.

If you are looking for an extreme lift for your ATV then get in touch with the folks at Gorilla Axle.


We think we may have found the ultimate gadget! The Lowrance iWay 500c packs a complete turn-by-turn navigation system with 20 Gigabyte hard disk for map storage into an durable, waterproof case. The easy to use interface features a touch screen and audible directions. The unit will even recalculate your route automatically if you miss a turn.

For off-roaders, the iWay 500c is waterproof and features an Off Road mode that does away with the turn-by-turn navigation functions so you can use it in the boonies.

Lowrance also manages to pack an MP3 player into the unit with an additional 10GB of storage to store up to 5,000 songs. Your iPod may hold more songs but it won't help you find your way out of the boonies like the iWay will.

The first space shuttle went up with less technology than this!


Our next stop was the Borla booth. Borla has been making stainless steel exhaust systems for everything from Fords to Ferraris for over 30 years. The big news for the 4x4 community was that Borla has created new exhaust systems for Jeeps, Hummers and Range Rovers.

For V8 powered Jeep Grand Cherokees Borla has released a direct bolt-on exhaust system that offers an improved exhaust note and, more importantly, improved gas mileage. This system is almost as light as the stock exhaust system and features a single polished 4" exhaust tip.

Have you just purchased a new supercharged Range Rover Sport and discovered that the stock 390 horsepower just isn't going to do it for you? Well, Borla has a dual exhaust system that will push your Range Rover over the 400 horsepower mark. This system features a crossover pipe and manages to weigh less than the stock exhaust system.

And finally, the award for coolest product name in the exhaust industry goes to the Humdinger Cat-Back(tm) exhaust system for the 5-cylinder Hummer H3. This system, which features dual exhaust outlets, improves exhaust flow by 137 cubic feet per minute to increase midrange power and torque.

All of these systems are crafted out of T-304 stainless steel and feature Borla's Million-Mile Warranty. If you want a chuckle, check out the Love Hurts commercial on Borla's web site.


Are you Gellan? - Magellan that is. Magellan was on hand to show off their MapSend Topo 3D USA Software. This software gives you access to detailed topographic data from anywhere in the United States. These maps can be uploaded to your Magellan Meridian or Sport Track handheld GPS unit so you can search points of interest and create waypoints and routes while you are out on the trail. You can also see a vertical profile of your route which allows you to evaluate changes in elevation.

This software even links to Trails.com and automatically uploads their data to the handheld so you have access to fun things to do near over 30,000 outdoor destinations.


Nothing is more miserable than having to ride around in a wet seat. Once water gets into a seat it takes forever for it to dry out. Wet Okole offers a solution. Their high-quality neoprene seat covers are totally waterproof (neoprene is what divers wear). These easy to install seat covers feature 1/2 inch of extra padding to enhance the comfort of your existing seats.

In addition to hundreds of other color combinations, Wet Okole is now licensed to manufacture Bill Jordan's Realtree camo patterns.


Over at the Garmin booth the hot ticket was the GPSMAP 376C. This rugged little unit is not only weather resistant, it is also weather smart. With a subscription to XM Sattelite Weather the GPSMAP 376C will provide you with up-to-the-minute weather data so you can see if that storm on the horizon is heading your way. This is nice to know when you are trying to decide whether to break camp or hit the trails one more time before heading home.

In addition to weather, the 376C will also receive XM music, sports and talk radio (with a subsrciption, of course).

With an optional automotive kit (including software) the 376C also delivers turn-by-turn navigation for anywhere in the US or Canada.


Toyota was on hand to show off their trick new FJ Cruiser. The styling of Toyota's newest SUV pays homage to the original FJ40 while riding atop the refined and capable 4Runner platform.

The FJ Cruiser is much larger in person than it appears in pictures. I was expecting something along the lines of a RAV4 when in reality the FJ Cruiser is a full blown, mid-sized SUV.

Overall the package works. It is a sharp looking rig and with an optional locking rear diff, it should be a capable off-road performer. We can't wait to get behind the wheel.


Volant Performance builds high performance intake and exhaust kits for nearly every 4WD truck and SUV made today. Their Cross-link polyethylene filter boxes feature large diameter intake ducts to maximize airflow while insulating the air filter from engine heat to ensure that the intake air is as cold as possible for more power.

This kit for Jeep TJs includes a snorkel and a separate under-hood intake that can be capped when you go off roading.


Where else but Vegas can you cruise down the street in a competition rock crawler.

6 Wheel Drive - Because 4 ain't enough and 8 is just too many.

Yes, that ATV is sportin' dubs. I guess he couldn't find anywhere to hang the fuzzy dice.

The awesome rock garden right in the center of the action at SEMA.

 



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