Photos and Story by: Jody Campbell and Rick Webster

2006 SEMA Show - Las Vegas, NV

S lot machines, showgirls, drive through wedding chapels, all you can eat buffets, and the shattered hopes and dreams of suckers from around the world… Las Vegas at its finest. Every year the city of Las Vegas also plays host to Auto Week, and the world famous SEMA show. The fit is perfect; SEMA is to the automotive aftermarket what Las Vegas is to gambling. This year the crew at 4x4Review packed our bags and spent a few days slaving away at the SEMA show to bring you the latest and greatest products the 4-wheel drive market has to offer.

Bedrug- http://www.bedrug.com We love this product, every truck in our fleet is graced with a Bedrug out back. The guys from Bedrug had a unique display on hand that included an acid test! Yup that's right they actually put acid on the sample of Bedrug material and the competitors material and you can geuss who won. They also had one of the companies ditch diggers on hand to prove just how tough the Bedrug really is.

Tonn-o-rac - www.downeyproducts.com Downey Products has doubled the usable space in your rig, and created a great spot to stash your bike without having to roll up the tonneau cover. This versatile system gives you quite a few options for hauling your off-road gear.

Toyota- www.toyota.com We tried to talk the boss into giving up on his FJ-40 rockcrawler and building one of these (first picture), but he's whined about ground clearance or something like that - weenie! Toyota was also on hand showing off some of their latest and greatest creation in characteristic SEMA fashion. Attendees could see their latest vehicles, some unique custom Toyotas and even their off-road racing trucks too

Dynatrac- www.dynatrac.com Dynatrac made their first ever SEMA appearance to show off some of their latest innovations. Two products filled the limelight, Dynatrac's new stub hub. An innovative new wheel hub assembly for the Dana 60 that is substantially shorter than the standard Dana offering. This is a real bonus for guys running narrow wheels, or little offset. They also had their new locking hub in display that is substantially stronger than the competition. Of course they also had the awe inspiring Pro-rock 60 on display as well.

Superlift - www.superlift.com Presented with the Design Excellence award by Daimler Chrysler for their custom built Superlift ORV Patrol Vehicle, Superlift got to take home hardware this year.

Twisted Customs - www.twistedcustoms.biz What can I say, did anyone actually think I would be around all these awesome custom rigs, and not find a way to get in a little wheeling. I huge thanks goes out to the Brian Errea at Twisted Customs for giving me a great ride in their state of the art LS1 powered buggy. These guys never fail to impress, they're creations are truly twisted

Skyjacker - www.skyjacker.com Skyjacker had the new lift kit for the JK on display and just for good measure, they threw in some smoke and mirrors! Of course the quality of design and strength of Skyjackers products needs neither. They also displayed their new rock lock sway bar that utilizes a locking hub to select the on or off road setting.

Walker Evans Racing - www.walkerevansracing.com The legendary off-road racer brought out his new state of the art off-road coil-overs and bypass shocks. Billet aluminum bodies, fully adjustable valving and dampening, reservoir, non-reservoir, and air shocks, Walker Evans Racing has a shock for anything you can dream up. If Walker Evans puts his name on them, you know they're tough.

Let's Go Aero - www.letsgoaero.com The makers of the famous, tough, little off-road trailer are back, and with vengeance. While Let's Go Aero still offer their famous off-road trailers, they have completely re-tooled and redesigned their company to offer more and better goodies. Some of their wares included their Silent Hitch Pin, their Little Giant trailer (that can be broken down and stored in a box made of its own components) and much more.

Bestop - www.bestop.com Bestop has done it again… Never resting on their laurels, this company continues to innovate and push the envelope for Jeep and off-road accessories. Once known for their high-quality tops, Bestop is make some really great accessories such as roller bumpers, automated steps, convertible pickup truck covers, and their new Jeep Element™ doors. Be sure to stop by their web site and see what else they have up their sleeves.

Holley - www.holley.com With one of the most comprehensive booths at SEMA, Holley had nearly every one of their products on display, including all of their product lines such as Holley (of course), Hooker Headers, NOS, Earl's, Lunati, Weiand and FlowTech. They were also showing a demo of their upcoming video that will teach anyone capable of screwing in a light bulb on the finer points of rebuilding and tuning a carburetor - cool!

American Expedition Vehicles - www.aev-conversions.com Just like our children, we try not to have favorites, but we secretly do - AEV is it. They build the coolest vehicles on the planet, bar none. On hand at SEMA this year, AEV showed off their venerable BRUTE Jeep, 2007 Wrangler Front Bumper, 2007 Wrangler Hood, Highline Fender & Hood Kit, 2007 Wrangler Rear Corner Kit, 2007 Wrangler Skidplate, AEV Alloy Wheels (with or without beadlocks), and their really cool pop-up camper unit that can be integrate with select Jeeps!